The US Army is the largest and the oldest founded branch of the US military.
The logo of the US Army represents the objective as well as the services of the state institution. It serves a lot of motives.
The design of some logos depicts the sheer commercial objectives like the promotion and increasing of sales.
Many logos including the state emblems represent an organization or a country. The main idea of any logo is to form a strong linkage between the product and the customer. The main purpose is to form a strong association, to deepen the trust and make the linkage stronger with the company or the brand.
The US Army logo is a strong example of such linkage and association that the American people trust and support.
The logo is designed to make you think about adventure, bravery, courage and fearlessness on the battlefield and to display the commitment to the country. The U.S. Army emblem is pictured as a legendary logo making everyone eager to get associated with it. Gaining advantage from these emotions, a vast logo industry is doing good business and catering to the demand of the US Army supporters.
There is a US Army fan base that is proud of wearing the US Army logo on their uniform or use the insignia merchandise, e.g. the metallic broaches and chest pins.
In spite of its widespread usage, the history of the US Army logo remains rather unknown to the public including its ardent sticklers. The traditional US Army logo came appeared during the American Revolution (1775-1783). Soon after the end of World War II the emblem was revised under the National Security Act of 1947 with the the Seal Department of the U.S. Army supervising it.
The US Army logo cashes on its easily recognizable status. The supporters of the US finest institution see the logo and are filled with pride without delay.
COLLECTIONView all dog tags in collection
Dog tag “Airborne Troops of Russia” (Eagle) is made of stainless steel by stamping. It is a relief image of an eagle with spread wings, sitting on forged figured shield and clutching a tulip flower.
In the background is the open canopy.
At the bottom of the tag is the inscription: “Strength, Courage, Fortitude.”
The eagle is the symbol of the “airborne infantry”.